Tuesday, February 2, 2010

RRJ #1

Reference:
Dwyer, J (2010, Jan 10). Where unsold clothe meet people in need. Retrieved Jan 27, 2010.The New York Times, from http://www.nytimes.com/2010/01/10/nyregion/10about.html?scp=43&sq=&st=nyt

Summary:
New York Clothing Bank was opened by Suzanne Davis in 1896 to give clothes which are clothes retailer or manufacturer’s excess inventory to homeless people. The bank recovered unworn garments and distributed them to aid groups. Every day a lot of unworn garments are thrown away rather than donated in the U.S. There are so many complex reasons like the images of companies. So the bank depends on personal contacts more than company’s donations.

Reaction:
I heard that vast quantities of unworn garments are destroyed in my country even though it costs too much. Throwing away clothes does less damage to images of a company than having them worn by poor people, because one of the important things is image, which is consumer thinking of a company. In other words, a company, especially a fashion company, is influenced by images. But I think it is very economical thinking to gather unworn clothes and distribute them to homeless men. It is not shameful; it helps the poor and contributes to society, and it certainly is something to be proud of. If a company needs good images, they can promote that.

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